We started Astrato with a clear belief: business intelligence should be live, flexible, truly self-service, and built for how modern teams actually work.

But that’s not what we saw in most tools.

Teams were stuck writing Set Analysis or DAX in legacy BI platforms. Dashboards were static, read-only, and ugly. Workflows were fragmented. And the people who needed data most were left waiting. But they knew what good looks like – and so did we.

After seven years building Vizlib, where we delivered beautiful, powerful analytics to 1,200+ Qlik customers, we started wondering: what if BI had evolved with the cloud? So we set out to build the next generation of BI – or what those tools could have become if they’d been designed today.

Today, we’re thrilled to share that we’ve raised a $5 million seed round, led by Big Pi Ventures, with participation from Propelling Tech Ventures and over 30 prominent angel investors from the data and analytics community.

This funding helps us move faster – and stay focused on what matters: helping teams explore, understand, act on, and collaborate around data in real time.

See more beautiful dashboards and data apps here 👉

Why we exist

Modern companies are moving their data to the cloud – into platforms like Snowflake, BigQuery and Databricks that offer speed, scalability, and control. GenAI is adding a new layer of possibilities.

But most BI tools weren’t built for this new reality. They take data out of the cloud and into their own cloud, or worse, on-premise. Slow, clunky, retrofitted – like forecasting an economic slowdown with an abacus.

They were designed for a different era from 15 years ago – one where data was exported out of slow & inaccessible data warehouses hosted in server rooms, into dashboards, updated on a schedule, and locked away behind technical gatekeepers.

So even after migrating to the cloud, companies still feel stuck: modern on the back-end, legacy on the front-end. It’s like putting a Formula One engine in a horse-drawn carriage.

We built Astrato to close that gap.

Astrato sits directly on top of the warehouse, runs live queries with our state-of-the-art Pushdown SQL engine, and gives teams a familiar, intuitive interface for building, exploring, and acting on data without the usual complexity.

It’s governed, real-time BI — designed for how teams work today.

What we’re building

Astrato is an AI-native, cloud-first self-service BI platform offering a completely code-free building experience. It sits directly on top of your cloud data warehouse with a pushdown SQL engine, so your data never moves.

It’s designed for the agility of business teams and the governance standards enterprises need. That means:

  • Stunning, fully branded, embeddable dashboards and data apps
  • Live querying of any data, big or small
  • Real-time collaboration and writeback, so teams can analyze and act in one place

  • A zero-copy architecture with centralized governance, done once and inherited everywhere

  • A semantic layer for consistent metrics

  • GenAI infused across the entire experience: from building dashboards to surfacing insights

  • Native support for Python workloads

Whether you're dashboarding, writing back to trigger workflows, embedding branded analytics into SaaS apps, or asking natural-language questions powered by AI, Astrato gives you one intuitive layer to do it all.

It feels familiar – blending the best of Tableau, Qlik and Power BI – so there’s almost no learning curve. But under the hood, it’s fully cloud-native: lightning-fast, composable, and ready to scale with your modern data stack.

See more beautiful dashboards and data apps here 👉

🧑‍💼 We’ve seen teams use Astrato to:

  • Model revenue forecasts in Finance
  • Track attribution and funnel performance in Marketing
  • Monitor operations in real time in Healthcare
  • Embed white-labeled dashboards in SaaS products
  • Empower analysts and business users across the board

Because it’s modular and composable, teams can build once and reuse everywhere – keeping analytics powerful but simple.

Curious to see Astrato in action?

It’s working

BI is undergoing its biggest disruption since the rise of in-memory tools 20 years ago.

Over the past year, we’ve grown 5x, with customers across SaaS, fintech, and healthcare replacing legacy dashboards with dynamic data apps that drive real results.

Here’s what they’re saying:

“Time-to-insight has gone from weeks or months to days or hours,” said Chanade Hemming, Head of Data Products at IAG Loyalty. “Our data colleagues love Astrato’s reusability and ease of use; business colleagues love the speed, performance, and ability to see iterations sooner and safer.”

Read the full story here 👉

“Astrato’s self-service embedded dashboarding is a complete game-changer,” said Beau Dobbs, Director of BI & Operations at PetScreening. “It’s helping us win new customers and double the number of units this year.”

Read the full story here 👉

What’s next

With this funding, we’re doubling down on product, go-to-market, and growth. What’s ahead:

  • Deeper GenAI integration with natural language chat

  • A smarter, governed semantic layer with API access

  • Vibe dashboarding (yes, really)

  • Faster ways to build and embed interactive data apps

  • Global team expansion

We’ll keep pushing what makes Astrato different: a no-code platform that’s as intuitive as it is powerful, and actually built for the cloud.

Thanks to our customers, investors, and the brilliant team making it happen. We’re just getting started.

Join us for a live product showcase session to get a sneak peek at our roadmap! ✨

Martin Mahler
Cloud BI
Apr 24, 2025

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Astrato is a game changer. It integrated directly into our Data Cloud. Security and data privacy are critical for our work with behavioral health, addiction, and recovery support providers. Astrato allows us to maintain our high security in the Snowflake Data Cloud while opening more insights to more levels of care. Astrato is significantly faster with dashboards loading almost instantly.

Melissa Pluke
Co-Founder
Previously used Qlik Sense

Before, we had a separate analytics page, and nobody used it. Now, every customer at least checks the analytics, and for some, it’s the main thing they care about

Claudio Paolicelli
CTO
Self-hosted

Astrato acts as the shop window for everything happening in Snowflake, while all computation and governance remain in code within our data warehouse. That means anyone can access insights without relying on complex BI tools.

Chanade Hemming
Head of Data Products
Previoulsy used Tableau

Astrato is helping us win new customers as a result (of our Self-service embedded dashboard in Astrato), and we are on target to double the number of units (users) this year.

Beau Dobbs
Director of Business Intelligence & Operations
Previously used Tableau

Our customers are already thrilled by the improvement in user experience we have seen from switching to Astrato, which is enabling their non-technical users to self-serve for the insights they need to make informed decisions and be far more productive. This is helping us win and retain more customers.

Zachary Paz
Chief Operating Officer & EVP, Product
Evaluated Sigma, Thoughtspot & Qlik

Astrato offers a 50-75% cost saving over Qlik, with 25-50% faster development, seamless self-service analytics, and easy adoption which enables quick, customizable insights and actions.

Jeff Morrison
Chief of Analytics & Data Management
Previously used Qlik Sense & QlikView

Given Astrato is 100% cloud-native live-query, tightly integrated with the speed and scalability of Snowflake, we can now rapidly process a customer's data and build streamlined actionable analytics, in just hours/days compared to weeks/months previously. We have been able to automate almost everything, which just wasn't possible with PowerBI and our skill sets.

David Beto
Co-Founder & CEO
Previously used Power BI

Astrato is a game changer. It integrated directly into our Data Cloud. Security and data privacy are critical for our work with behavioral health, addiction, and recovery support providers. Astrato allows us to maintain our high security in the Snowflake Data Cloud while opening more insights to more levels of care. Astrato is significantly faster with dashboards loading almost instantly.

Melissa Pluke

Before, we had a separate analytics page, and nobody used it. Now, every customer at least checks the analytics, and for some, it’s the main thing they care about

Claudio Paolicelli

Astrato acts as the shop window for everything happening in Snowflake, while all computation and governance remain in code within our data warehouse. That means anyone can access insights without relying on complex BI tools.

Chanade Hemming

Astrato is helping us win new customers as a result (of our Self-service embedded dashboard in Astrato), and we are on target to double the number of units (users) this year.

Beau Dobbs

Our customers are already thrilled by the improvement in user experience we have seen from switching to Astrato, which is enabling their non-technical users to self-serve for the insights they need to make informed decisions and be far more productive. This is helping us win and retain more customers.

Zachary Paz

Astrato offers a 50-75% cost saving over Qlik, with 25-50% faster development, seamless self-service analytics, and easy adoption which enables quick, customizable insights and actions.

Jeff Morrison

Given Astrato is 100% cloud-native live-query, tightly integrated with the speed and scalability of Snowflake, we can now rapidly process a customer's data and build streamlined actionable analytics, in just hours/days compared to weeks/months previously. We have been able to automate almost everything, which just wasn't possible with PowerBI and our skill sets.

David Beto