Business Intelligence (BI) is evolving—fast. At our latest event, industry leaders shared how self-service BI and data apps are changing the game. With Astrato and Snowflake, organizations are ditching legacy tools, scaling smarter, and unlocking new revenue streams.
Here’s how it all unfolded:
👋 Setting the Stage: Martin Mahler, Founder & CEO, Astrato Analytics
Martin kicked off the event by asking: Are we really using BI to its full potential? While many companies claim to be data-driven, the reality is different. Legacy BI tools are holding teams back—they’re slow, expensive, and limit access to insights.
The vision? A new era of BI that moves beyond dashboards to fully interactive data products, powered by the cloud. Astrato, built on Snowflake, makes this shift possible with real-time analytics, write-back capabilities, and true self-service BI.
🔹 The challenge: Traditional BI creates bottlenecks, forcing users to wait for IT teams to build reports.
🔹 The opportunity: Cloud-native BI removes these barriers, empowering users to explore and act on data instantly.
❄️ Snowflake’s Power in the Modern BI Stack – Joel Brunger, Solution Engineer
Joel from Snowflake took the stage to highlight why the future of BI is built on Snowflake.
🔹 No more resource constraints: Snowflake’s elastic compute model lets users scale up and down instantly.
🔹 Live data, no duplicates: Unlike traditional BI, Astrato queries Snowflake directly, eliminating data silos.
🔹 Governance & security built-in: No need for multiple copies—everything runs on a single source of truth in Snowflake.
This is why Astrato + Snowflake = the perfect match for companies looking to simplify, scale, and speed up their analytics.
🚀 SwitchRCM’s Story: From Qlik to Astrato – Melissa Pluke, Co-Founder
Melissa shared a bold move—SwitchRCM ditched Qlik to build a scalable Embedded Analytics solution with Astrato.
📉 The problem:
- Qlik’s licensing costs made it impossible to scale.
- Slow performance meant long wait times for customers.
- Lack of customization made their dashboards look like every other Qlik report.
✨ The solution:
- With Astrato, they built a fully branded embedded analytics product.
- Snowflake’s power reduced data processing time from 2 hours to just 12 minutes.
- Astrato’s self-service model allowed non-technical users to explore data without writing code.
💰 The result? More clients, better performance, and a BI product that actually generates revenue.
🛠️ Breaking Free from Legacy BI – Jason Michaelides, DataTamers.io
Jason, a veteran in the BI space, called out the elephant in the room: Traditional BI is holding companies back.
- Old BI tools were built for on-premise setups. They weren’t designed for today’s cloud-first world.
- They store data inefficiently, require complex extracts, and are costly to maintain.
- Snowflake changes everything—it separates compute and storage, enabling true scalability.
With Astrato + Snowflake, organizations can cut costs, speed up analytics, and focus on innovation instead of BI maintenance.
🌎 GoBubble’s AI-Powered Analytics – Claudio Paolicelli, CTO
Claudio introduced GoBubble, a company using Emotion AI to create safer online spaces for children.
🔹 The challenge: They needed real-time analytics to monitor and analyze online interactions at scale.
🔹 The solution: With Astrato and Snowflake, they built fully customizable dashboards for real-time AI insights.
The result? Faster data, smarter decisions, and a safer digital environment.
🎯 Astrato in Action: Martin’s Favorite Data Apps
Martin wrapped up with a rapid-fire demo of Astrato’s top data apps, including:
📊 Churn Prediction – Spot customers at risk of leaving and take action.
📈 Ad Spend Optimization – Fine-tune marketing budgets with live campaign insights.
📑 Real-Time Financial Reporting – Edit and adjust reports without waiting for IT.
These aren’t just dashboards—they’re interactive, decision-making tools.
Final Thoughts: BI That Works for Everyone
The event made one thing clear: BI is shifting from static reports to dynamic, self-service data products.
🚀 Astrato + Snowflake empowers teams to:
✅ Move fast – No more waiting for IT to build dashboards.
✅ Scale efficiently – No expensive licensing barriers.
✅ Make better decisions – Real-time data means real-time action.
BI is evolving. Are you?
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